To create jobs that help refugees in Georgia rebuild their lives, while sharing the health benefits of rosehips with the rest of the world. NADI is a social venture, and we are passionate about responsible entrepreneurship. We work hard to create economic opportunities for refugees who were displaced by regional conflicts. Many of them left everything behind when they fled, and didn’t have permanent homes, clothing or income to support their families. They are eager to work and improve their lives, so we worked with refugee leaders to create a cooperative called TKIS NOBATI that hires refugees to hand-pick our rosehips and provides steady income so local communities can prosper.
“This project has given me hope,” says Lia, a refugee who picks rosehips for NADI.
“Every morning, I feel like my life has new meaning.”
NADI is certified organic by the U.S. Department of Agriculture, and our rosehips grow wild on rose bushes (rosa canina) in forested lands high in the ancient Caucasus Mountains of Georgia. The Caucasus Mountain range is steep and spectacular: the highest peak, Mount Elbrus, soars to 5,642 meters above sea level (18,510 feet). There is plenty of sunshine and rain, with cool breezes that are ideal conditions for wild rose plants to grow. Each fall when the rosehip berries are perfectly ripe, NADI workers gently and sustainably hand-harvest them. The ancient health tradition of rosehips goes back many generations in Georgia, which has a rich culture of family loyalty and hospitality that dates to the 8th and 9th centuries when it was first unified as a kingdom.
Our story begins few years ago when we, longtime friends Nina & Gaga, realized that we shared a passion for the delicious healthy rosehip drink we remembered from childhood. For many generations in our native country of Georgia, mothers and grandmothers made rosehip drinks for their families to prevent colds, improve digestion, strengthen skin and nails and boost energy. We wanted to revive that forgotten tradition and share this ancient remedy with the rest of the world, and we also wanted to do something to help the displaced refugees in Georgia who were struggling to get by.
The idea for NADI was born. NADI means “collective work effort” in Georgian in recognition of the employees, family and friends who have spent so much time, energy and talent to make this wonderful drink possible. We are so humbled and thankful to share this taste of tradition with you.
Nina Tickaradze, Founder & CEO, Mother of three and native of the country of Georgia
Gaga Abashidze, CEO of Georgia subsidiary & Head of NADI operations in the country of Georgia.
Agribusiness of the Year for 2016 for Georgia
Best Immunity Defense Drink of the Year for 2012 at the Beverage Innovative Functional Drinks awards (BIFDA) in London
One of the Most Innovative Drinks by London’s International Magazine of Innovative Beverages
Mercury Business Award in Tbilisi, Georgia, a recognition for successful export products
NADI is a WBENC certified woman-owned small business enterprise founded by Nina Tickaradze, a native of Georgia who is making a difference in the lives of those touched by turmoil. NADI is proud to bring the ancient traditions of rosehip drink to the rest of the world.