Story of NADI: Two friends living in two separate Georgias, one in the U.S.A. and one in Eastern Europe, came together over a shared love of the storied rosehip drink we remembered from childhood. We called it NADI, which translates to “a collective work effort” — a recognition of employees, family and friends who devote time and energy to make this drink possible.
At NADI we believe in responsible entrepreneurship that creates local jobs and fosters growth opportunities that improve the stability and security of communities in the country of Georgia.
All of our wild grown rosehips are handpicked from high in the Caucasus Mountain forests by refugees who fled their homes due to territorial conflicts. Lacking permanent homes, clothing, personal belongings and jobs, these refugees lived in incredibly difficult circumstances. However, they were eager to find work, support their families and improve their lives.
NADI partnered with the refugees to create a cooperative called TKIS NOBATI in which the refugees would harvest, collect, clean and prepare rosehips for our beverages. These jobs provide stable income and growth opportunities for the community, and plant seeds that will help future generations prosper and thrive.
Lia, a refugee who picks rosehips for NADI, says the experience has given her something to work toward as she overcomes a previously bleak situation
“This project has given me hope,” Lia said. “Every morning, I feel like my life has new meaning.”